Ascaso

The Company, 58 years in the espresso world

The early years

Jesús Ascaso was born in a humble mountain town in the north of Spain. He was a man with an entrepreneurial spirit and the town offered him little opportunity. 

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He was always a man with a great entrepreneurial spirit, and moving to the big city was his only opportunity to better himself.
He left his village and moved to Barcelona with $30 in his pocket and a mind full of ideas.

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Evolution of espresso

In the 1950s, espresso was becoming popular in Spain and all over Europe. In Barcelona, in particular, its popularity saw the growth of a thriving coffee-based industry. In 1950, J. Ascaso started working for a company supplying chrome-plated espresso machine parts. From 1952 to 1962 J. Ascaso worked on the Gaggia production line, making parts for the world-renowned coffee machine company.
Other coffee machine manufacturers came onto the market. The number of installed espresso machines was ever greater and there was a growing need for maintenance and repair services. J. Ascaso decided to manufacture components for all the coffee machines on the market at that time.

 

Development of the company

Once the difficult early days were over, the company hired a sales representative who introduced Ascaso to the world of professional distributors and mechanics, and, with a basic grasp of o-ring seals, filter holders, steam valves and heating elements, travelled the length and breadth of Spain, showing the various products to local technicians. In 1962, Jesús Ascaso started his own business, producing and distributing spare parts for espresso coffee machines. Currently, Ascaso sells its products in over 95 countries with growth continuing, creating new business divisions such as the manufacture of espresso machines. JL. Ascaso, the son of the founder, is the man responsible for the diversification of Ascaso Factory over recent years. He settled on the manufacture of espresso machines to bring together technical knowledge and espresso culture. The 'for coffee lovers' philosophy was born

 

Timeline

1952: Jesús Ascaso starts work at Gaggia Spain. This is his first contact with the world of espresso.

1962: He founds his own company. He dedicates his efforts to the design, manufacture, and sale of spare parts for coffee machines.


1990: Change of facilities, expansion into the international market, presentation of the general catalogue with over 8,000 products.


1996: A new change of facilities (3,000 m²), with the catalogue extended to over 15,000 products.


1997: The idea of manufacturing espresso machines comes from José Luis Ascaso.


2004: Extension of facilities, with a presence in over 50 countries. The Spare Parts Division has over 23,000 products in its catalogue. Coffee Machines Division: 4 lines of coffee machines, 1 line of coffee grinders.


2017: Ascaso, as espresso machines factory, consolidates its brand in more than 95 countries. After four years of development and more than 25,000 hours of engineering, we present the first machine in the world made entirely in stainless steel. Big Dream. As well as the development of other models with a high technological content: Dream Pid, Steel Pid.


2018: Launch of Barista T. A new multi group technology with total PID control and high energy efficiency. A sustainable technology. Highest thermal stability, lowest energy consumption and a competitive price State-of-the art espresso coffee machine and it is affordable for the whole market.
We obtain the Best Product Award SCA (Specialty Coffee Association) in Amsterdam, with our Big Dream. The first and only machine in the world manufactured internally in stainless steel.

 

Ascaso today

Ascaso Factory currently has facilities occupying over 4,000 m², 50 employees and a presence in over 95 countries.
Ascaso designs and manufactures 100% of its products in Barcelona. 

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